Decidifi

Simplify Complex Decisions with Confidence.

Access One of Our Free Decision Toolkits*

* Includes a downloadable guide and a 48-hour free scorecard trial.

Welcome to Decidifi​

Decision-Making Doesn’t Have to Be Hard

For generations, we’ve relied on simple tactics—like flipping a coin, making a pros-and-cons list, or waiting for clarity. But today’s decisions are more complex and deserve better. Modern choices demand thoughtful structure, detailed analysis, and the confidence to move forward.

Welcome to Decidifi

Decidifi was created to simplify decision-making. Whether you’re navigating personal life, career moves, or business choices, Decidifi’s intuitive scorecards bring clarity and structure to every decision. We support both binary choices (whether to act or not) and multi-option decisions (choosing the best path once you’ve decided to act). With our scorecards, you can weigh options, assess key factors, and make informed decisions. From career changes to real estate investments, Decidifi equips you with the confidence to stop second-guessing and start making better decisions.

Why use Decidifi?

Here’s how Decidifi enhances your decision-making:

Hover over our logo to discover the story behind our name.

It’s All In the Name

The name Decidifi combines "decision" and "simplify," reflecting the platform's mission to make complex decision-making more intuitive and accessible. Decidifi empowers individuals and groups to navigate difficult choices by breaking them down into clear, manageable steps. Using structured scorecards, it offers a simplified, quantitative approach that helps users confidently tackle personal, professional, and life decisions. Decidifi streamlines the decision-making process, ensuring that users feel informed and empowered to make important choices with clarity and ease.

Process

How Decidifi Works

Using Decidifi is straightforward:

Our framework ensures a structured, data-driven process for individual and group decisions alike.

To see Decidifi in action, watch one of our instructional ‘How to Create a Scorecard’ videos:

decidifi process

Decisions

Decision Categories

Decidifi covers decisions across three areas: Personal, Professional, and Life. 

Personal Decisions

Make thoughtful choices that impact your family, relationships, health, and where you call home. Click on a decision category to view the list of available scorecards in our library.

Professional Decisions

Approach career and workplace decisions with clarity, from job moves to selecting advisors and educational paths.  Click on a decision category to view the list of available scorecards in our library.

Life Decisions

Approach career and workplace decisions with clarity, from job moves to selecting advisors and educational paths.  Click on a decision category to view the list of available scorecards in our library.

Can’t find the scorecard you need? As a paid subscriber, you’ll have two options:

  • Use our Buildable Scorecard template to create your own.
  • Contact Us with the name and a brief description of what you’re looking for (e.g., “Cruise Decision Scorecard: to help me choose a cruise line and destination”). If it’s a great fit for our community, we’ll create it for you!

Pricing

Affordable Decision-Making Tools

We offer flexible pricing:

  • Single Scorecard Topic – $9.99 annually per quick-view and in-depth scorecard.
  • Unlimited Access – $49.99 annually for full access to over 500 scorecards.

Both options include a one-year subscription with the ability to cancel auto-renewal at any time.

Decidifi

FAQs

Here are answers to some common questions about Decidifi to help you better understand how our platform works and how it can support your decision-making process:

We started by adding decisions we’ve faced in our own lives, some where we used scorecards, and others where we didn’t. We also gathered insights from others and researched common decisions people often struggle with. New scorecards are regularly added based on user feedback and trends.

Quick-View scorecards offer a simplified look at 12 key decision criteria, while In-Depth scorecards break those criteria into detailed sub-categories for a more comprehensive evaluation.

We have a scorecard for that! The “Quick-View vs. In-Depth Scorecard” helps you decide which option is best, based on factors like time, complexity, and your confidence level.

You have two options: (i) use our “Create a Scorecard” tool to build your own, or (ii) email ian@decidifi.com with your request. If it has wide appeal, we’ll create it and add it to the library.

We currently offer 500 scorecards, with more being added regularly based on user input and trends.

Each scorecard includes a Chat GPT feature with instructions on how to identify options that meet your top criteria (e.g., colleges that match your preferences).

Decidifi helps with a wide range of decisions, from everyday choices like buying a car to major life decisions like starting a business or purchasing a home.

Yes, you can modify or add categories and criteria to tailor a scorecard to your specific needs.

Absolutely! You can save your scorecards, update them, and revisit whenever needed—perfect for decisions that take time or require more information.

Both! Decidifi works for personal decisions like travel or home buying, as well as business decisions like hiring or strategic planning.

You can purchase a single scorecard for $9.99, or subscribe for unlimited access to all scorecards for $49.99 per year.

Yes, we offer a 48-hour no-obligation trial so you can explore the platform and try out our scorecards.

While our scorecards provide a structured, data-driven approach, we encourage you to also use your personal judgment and experience alongside the results.

Yes, you can export your scorecard results to a PDF and share them with others.
We add new scorecards every quarter, based on user feedback and trending decision topics.

Your data is securely stored and only accessible to you unless you choose to share it.

It refers to total revenue minus the costs of running Decidifi. We aim to donate at least $20,000 annually to Harbor Point, a San Juan Capistrano-based charity providing food distribution, housing assistance, and youth programs.
If decision-making feels stressful or overwhelming, Decidifi can help. Try our ‘Why Choose Decidifi’ scorecard or sign up for our 48-hour free trial to see for yourself!

Charity

Giving Back

At Decidifi, we believe that good decisions can lead to a better world. That’s why 20% of all net subscription revenue goes directly to Harbor Point Outreach, a nonprofit dedicated to strengthening local communities through food distribution, educational support and youth programs. By choosing Decidifi, you’re not only enhancing your decision-making—you’re also making a meaningful impact in the lives of those in need. 

Learn more about Harbor Point Outreach here.

harbor point outreach

Start

Still Unsure?

Try using our Subscribe to Decidifi scorecard to help make your decision. For less than a week’s worth of coffee, you can simplify your most important choices.

Ready to Get Started?

Join Decidifi today. Start with a 48-hour free trial, purchase a single scorecard, or subscribe for unlimited access. Together, let’s make decision-making simpler and more effective.

Welcome to Decidifi—where complex decisions become clear.

Decidifi

Contact

Contact

Contact us with any questions or for assistance.

My Story

Ian Tonks’ journey began in the late 1990s when he led a 650-employee youth sports company that served Major League Soccer, the NFL, and Jack Nicklaus’ Golden Bear International. After marrying in 2006, Ian shifted to a role at a Bay Area university, leading capital campaigns and aiding the school’s transition to NCAA Division II athletics. In 2009, he launched a business development practice to help leaders grow strategically and sustainably. His first book, Replacing the Rainmaker, was published in 2015. Since 2016, Ian has been an Expert EOS Implementer, guiding leadership teams through the Entrepreneurial Operating System® (EOS) to help them clarify their vision, strengthen their leadership, and improve business outcomes. With this experience, he has worked with countless entrepreneurs to successfully transform their organizations and align their people with their goals. With three decades of leadership and entrepreneurial experience, Ian now leads several companies:
  • EOS Worldwide Expert EOS Implementer: Provides tools to help entrepreneurs clarify vision, build accountability, and strengthen leadership teams.
  • Talegy: Aligns people and business strategies to optimize talent and solve business challenges.
  • Masterful Management: Offers 550+ expert soft skill courses for leaders and teams.
  • Virtual Business Coaching: Delivers seven coaching programs for life and career transformation.
  • Replacing the Rainmaker: Helps accounting firms with business development.
  • EZ Coach: Simplifies youth soccer coaching with digital card sets and 12-week plans.
  • Team Retreatz: Creates off-site gatherings to boost creativity, growth, and productivity.
  • Decidifi: Streamlines decision-making with scorecards for personal and professional choices.
  • Charipillar: Offers engaging wellness challenges to boost well-being while aiming to raise $1 billion for charity.
Want to know more about other Ian Tonks Companies? Click here.
Ian Tonks
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venturer

Venturer

Venturers are characterized by people who explore.  These workers exceed in environments that push established boundaries.  Strong-willed and goal-oriented, Venturers will stop at nothing to achieve their innovative objectives.

balancing

Balancing Strategy

Balancing strategies occur when balancing innovation and process, or employee experience and results.  An organization with a Balancing strategy between innovation and process seeks to promote experimentation and efficiency, which may be conflicting initiatives.  More often than not, this happens when established companies effort to resolve issues with existing offerings while also competing with smaller, more flexible companies. An organization with a Balancing strategy between employee experience and results seeks to build staff engagement and acquire new customers.  More often than not, this happens when organizations emphasize bottom line outcomes at all costs, leading to employee burnout, which they try to correct with a people-centric approach.

adapting

Adapting Strategy

Organizations with an Adapting strategy may have an excessive amount on their plate due to lack of clear direction around what’s needed to succeed.  While it’s possible to pursue a variety of strategic priorities, and it may even be necessary in some cases, moving in too many directions at once can lead to inefficient resource distribution, conflict around what to prioritize, and lack of clarity about what leadership and culture should look like.

pathfinding

Pathfinding Strategy

Organizations with a Pathfinding strategy prioritize both exploring and producing activities.  They’re moving to be more focused and organized around their most profitable or popular services.  Innovation is common, but the focus is on building offers that will gain traction in the marketplace, while being careful not to disrupt existing customer relationships.

producing

Producing Strategy

Organizations with a Producing strategy make a name for themselves by outshining the competition.  They utilize tactics around pricing, quality, and delivery of products and services, and set processes to unify teams.  They pursue innovations only if they add value to existing offers or help distinguish them from competition.  Success is about market penetration and market share.

executing

Executing Strategy

Organizations with an Executing strategy prioritize both stabilizing and producing activities.  They implement structured company-wide systems to maintain consistency across customers, and innovate by leveraging existing resources.  Uncomfortable with rolling the dice, they only take strategic risks to ensure stability for their customer base.

stabilizing

Stabilizing Strategy

Organizations with a Stabilizing strategy determine how to improve or simplify internal procedures to minimize risk, trim organizational fat, lower customer retention costs, and scale-up rapidly.  They standardize or automate processes, and pursue new innovations only after careful consideration.  Success means achieving higher performance from existing offers, and addressing service gaps to retain clients.

anchoring

Anchoring Strategy

Organizations with an Anchoring strategy prioritize both stabilizing and cultivating activities.  They often have a well-defined market position, which allows them to refine existing services and focus more on their employees and being a good corporate citizen.  They innovate around the employee experience, but are selective about which business innovations to pursue.

cultivating

Cultivating Strategy

Organizations with a Cultivating strategy invest in employee development and in their reputation as a good corporate citizen.  Their structure and processes are predictable and accommodating so employees know what to expect, and can avoid work and personal conflicts.  Innovation efforts are internal, with success measured by engagement, maintaining of a legacy, and fostering of a positive workplace climate.

bolstering

Bolstering Strategy

Organizations with a Bolstering strategy prioritize both exploring and cultivating activities.  They work to retain their top talent and create a sense of staff identity as they continue to experiment with a variety of market-focused innovations and ventures.  They define success both in terms of bringing unique products and services to market and maintaining high employee engagement.

exploring

Exploring Strategy

Organizations with an Exploring strategy experiment with a wide variety of new ideas and initiatives to see what will have the biggest impact on the market, and their growth.  They keep company goals flexible and steer clear of narrowly defined objectives.  They ensure their processes are adaptable and decentralized, allowing the company to quickly enter new markets.
adapting

Adapting Team

Flexible and well-equipped for new or changing situations, Adapting teams self-organize and work together when they see value in combining individual strengths.  They exchange information organically, and develop ‘how to work’ expectations over time.  When conflict arises, they’re malleable enough to address it using whatever mediation strategy seems most appropriate at the time.

pathfinding

Pathfinding Team

Fast-paced, goal-oriented, and competitive, Pathfinding teams are relentless.  Conflict is frequent, with each person championing their point of view.  They see conflict as valuable, as it forces opposing viewpoints and different lines of thinking.  Poor communication can result when team members don’t take the time to coordinate with one another before acting.

producing

Producing Team

Competitive and intense, Producing teams are task-oriented and keep their eye on the prize.  They work together when it helps them to reach individual goals, though it has to be a win-win to do so.  When exchanging resources, team members may expect something in return or use information to gain influence over others.  Politics may play a part in how work gets done and by whom.

stabilizing

Executing Team

Disciplined, conscientious, and professional, Executing teams are no-nonsense, and collaborate when required.  Addressing conflict logically and swiftly with a focus on facts versus feelings, they tend to work on their own tasks individually, with minimal resource exchange.

stabilizing

Stabilizing Team

Structured, task-focused, organized, and practical, Stabilizing teams are risk-averse, work transactionally with clear expectations around who does what when, and are known for being “by the book.”  They share information on a need-to-know basis and use defined structure and roles to avoid conflict.  When conflict does occur, they may be slow to address it, prioritizing damage control over relationship repair.

anchoring

Anchoring Team

Process-oriented, steady, and eager to help one another, Anchoring teams are organized and careful in planning work activities.  Team members are highly in tune with what’s going on within the organization and are less externally focused.  They establish procedures for addressing conflict to minimize determinantal outcomes.

cultivating

Cultivating Team

Cooperative, supportive, and loyal, Cultivating Teams are friendly, accepting, and respect the process of consensus-building.  For the most part, they avoid conflict, but when it occurs, address it in a constructive manner and use it to strengthen relationships.

bolstering

Bolstering Team

Social, fun, and full of energy, Bolstering teams like to brainstorm in the name of innovation, and cheer each other on.  With an informal communication style, they enjoy robust discussions, addressing conflict head-on, and building deeper, trusting relationships over time.

exploring

Exploring Team

Daring, risk-tolerant, and imaginative, Exploring teams have an active desire to learn and try new things.  Team members stand by their views but are willing to listen to others, allowing for constructive conflict, which helps the group to pressure-test or produce new ideas.

scholar

Scholar

Scholars are reserved yet knowledgeable workers.  These people are driven by a need for mastery in their areas of specialization.  These workers value stability and consistency. Although they are solitary by nature, when you enter their space of expertise they are informative and authoritative.

individualist

Individualist

Confident, analytical, and persistent, Individualists are strong-minded people who approach challenges with confidence.  These workers are driven by a need to solve problems, constantly moving the organization forward.  Expect these workers to present unconventional ideas with characteristically strong conviction.

operator

Operator

These workers are like the gears of a well-oiled machine.  They are reliable and relaxed individuals who are informal in their work, but rarely drop the ball.  Operators are cooperative and patient, with the ability to remain calm in nearly any circumstance.

guardian

Guardian

Guardians are formal workers that bring structure and precision into the workplace.  These workers are conservative in nature, often reluctant to make risky decisions.  Guardians are approachable and reliable when it comes to ensuring the durability of day-to-day operations, and are often steady and dependable perfectionists.

Decidifi

Miscellaneous Scorecards

Retail Purchases Scorecards

Real Estate Scorecards

Community Scorecards

Education Scorecards

Advisory Scorecards

Workplace Scorecards

Career Scorecards

Geography Scorecards

Health & Wellness Scorecards

Relationships Scorecards

Family Scorecards

Diagnose

The average company loses $2 million in productivity per year due to disengagement.  The culprit is the four forces of disengagement–mismatches between your employee and their role, manager, culture, and team–resulting in employees who do the bare minimum to keep their job.  What could you accomplish with a fully engaged team?  The PI Employee Experience Survey™ allows managers to easily gauge employees and gather candid, confidential feedback on their work experience.  The survey provides engagement trends at every level of your organization—whether that’s a team, a department, or your entire company.  Insights will allow you to customize your actions to group strengths and needs, and improve engagement at micro and macro levels.

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Design

You can’t build a house without a foundation.  Likewise, you can’t hire, manage, or organize your people without an agreed-upon business strategy.  The PI Strategy Assessment measures leaders’ perceptions, agreement, and confidence in their business strategy, and their belief in the company’s ability to execute it.  Having confidence in your ability to execute your business strategy starts with having the right senior leaders in place. The PI Behavioral Assessment™ maps leaders’ behavioral patterns to the chosen strategy, and uncovers gaps so you can plan appropriately, like where to tap into other aptitudes within the company to achieve your strategic goals.

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Inspire

Don’t let PI become your best kept secret. Build an award-winning culture by encouraging all your employees to take the six-minute free-choice PI Behavioral Assessment™, proudly share their findings, and learn what drives them and those around them. Doing so allows conversations to become easier, conflicts to be avoided, and decisions to be made faster. Build better managers. Leverage the Manager Development Chart to help your managers understand their strengths, caution areas, and areas for improvement. Then use the Management Strategy Guide to custom-tailor their management styles for each of their direct reports’ behavioral drives and needs to build strong reporting relationships.

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Hire

Gut feel is not a good enough reason to hire someone.  Neither is relying solely on past performance indicators like GPA, references, or a pedigreed resume.  Instead, turn to hiring tools that incorporate behavioral and cognitive insights, and predict how a candidate will think and work.  Know who you’re looking for before a candidate steps into your office for an interview.  Start by defining job requirements, and use PI’s software to help you set behavioral and cognitive job targets.  If you’re not sure where to begin, tap into the wisdom of thousands of hiring managers by using benchmarked data.  Cut down on screening time through a match scoring system that sequentially orders the best suited and qualified candidates.  Finally, interview with confidence. Bring structure to your interviews through a candidate-customized Interview Guide that shows you how a candidate’s behavioral drives and needs align to the job target you’ve set, and recommends questions to probe for gaps and confirm fit.

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Decidifi

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Limited time offer

Spring Clean Your Life

$3,500

To “spring clean” your life, you need to understand how and where your life is draining you.  For many, that feeling of being overwhelmed comes from too many tasks, too many commitments, and being surrounded by people who don’t support or inspire you.  In this limited time Spring Clean Your Life offering, you’ll establish a clear 90-day plan for living your life “on purpose.”

Session topics include:

  • The wheel of life
  • Take stock and act
  • Energy zappers
  • Stop procrastinating
  • Detox toxic relationships
  • Three-month vision
  • Letting go
  • Daily success habits

Contact me to schedule a free 15-minute call to identify your needs and determine if we are a fit.